WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (Q11152)

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WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung
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