WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (Q11152)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung |
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