WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (Q11152)
From LexBib
Review article by Kučera (1991)
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung |
Review article by Kučera (1991) |
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6
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Antonín Kučera
Antonín
Kučera
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219-290
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WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (German)
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7
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31 December 1991
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