WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (Q11152): Difference between revisions
From LexBib
(Added [de] label: WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung) |
(Changed [en] description: Review article by Kučera (1991)) |
||
| description / en | description / en | ||
Review article by Kučera (1991) | |||
Revision as of 21:47, 8 December 2021
Review article by Kučera (1991)
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung |
Review article by Kučera (1991) |
Statements
6
0 references
Antonín Kučera
Antonín
Kučera
0 references
219-290
0 references
WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (German)
0 references
7
0 references
31 December 1991
0 references
