WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (Q11152): Difference between revisions

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WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung
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Review article by Kučera (1991)
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Latest revision as of 19:52, 23 August 2023

Review article by Kučera (1991)
Language Label Description Also known as
English
WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung
Review article by Kučera (1991)

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    6
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    219-290
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    WOLFGANG J. KOSCHNICK, Standard Dictionary of Advertising Mass Media and Marketing, English-German; WOLFGANG J. KOSCHNICK, Standard-Lexikon für Mediaplanung und Mediaforschung; Lexikon der Werbung (German)
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    7
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    31 December 1991
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